eCommerce Total Market Keyword Research
Most keyword research stops at a shortlist. Ours covers every search and every page your market needs, so you can see the exact size of your organic opportunity. Then we turn it into a site structure and metadata built around real demand, and our developers implement it without losing the visibility you’ve already earned.
Why a shortlist falls short
Shoppers search by category, by attribute, by brand and by problem, at every stage from browsing to buying. When research stops at the obvious terms, whole segments of demand have no page to land on, and your best-selling ranges can end up buried deep in the navigation.
Illustrative only. Not measured coverage.
Bars are illustrative and directional, not measured percentages.
Built for eCommerce
Most keyword research starts from a tool and ends with a list of terms. Ours starts from your site and product range, so the research reflects how your customers actually shop your categories, and every segment of demand gets a page built to capture it.
Categories, attributes, brands and long-tail searches across your whole market, grouped into the segments your customers shop by.
The pages your site needs to meet that demand, from top-level categories down to the specific segments nobody has built for yet.
The exact size of your organic search opportunity, and how many impressions exist for your brand in this market.
A category your customers search for in volume should never sit three levels deep in your menu. The research makes sure it gets found.
Industries
How people search depends on what they’re buying. Our keyword research maps the way shoppers in your category actually describe what they want, so your structure follows the same logic.
What you receive
A standalone project with a defined scope, covering everything your new site structure needs from the first keyword to launch.
Every keyword relevant to your site and product range.
The exact size of your organic opportunity, measured in impressions.
Every page your site needs to capture that demand.
Your categories and eCommerce segments, organised into one clear structure.
Nested URLs and navigation that Google can crawl and shoppers can follow.
Written for every page in the new structure.
Completing the full site metadata layer.
The new structure built into your site by our developers.
Often paired with an SEO retainer, which adds technical audits, competitor analysis and ongoing content planning.
How it works
In-depth consumer and keyword research to uncover every search term and every page your site and product range needs. At the end of it, you’ll know the exact size of your organic search opportunity and how many impressions exist for your brand in this market.
The research organised into a clear SEO architecture built around your eCommerce segments, with a nested URL and menu structure that is easier for Google to crawl and for customers to navigate.
Full site metadata for the new structure: page titles, H1s and meta descriptions, written from the keyword research so each page targets the demand it was built for.
Our SEO team works with our developers to implement the new structure on your site, taking care that the change has no negative SEO effects.
eCommerce segments
The research defines a page for every real segment of your market, each with its own place in the architecture and its own metadata. Once those pages exist, every channel can send traffic to them.
Organic visitors land on the exact page they searched for, ready to buy.
Paid landing pages match ad intent one to one, lifting Quality Score and conversion rate together.
Campaigns and flows link straight to the segment they’re about.
Social creative promising a specific product lands on a page that delivers it.
Start with the research
Total Market Research is a standalone project with a defined scope, separate from any ongoing retainer. Book a discovery call and we’ll walk you through the four phases for your category.
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