Category: Articles

The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.

Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon’s search results.
This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.

What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth with clearer.io. In the complex world of eCommerce, we rise above the competition to give you a clearer view.” Clearer.io is the parent brand behind a collection of powerful, easy-to-integrate eCommerce tools  –  including REVIEWS.io, […]

Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers and business owners are more concerned with metrics that directly reflect campaign effectiveness, such as ROI (Return on Investment) and ROAS (Return on Advertising Spend). In this article, we explore marketing ROAS and ROI topics […]

LION is excited to welcome Techweave as the latest addition to our Partnership Program, bringing their deep expertise in back-office software solutions to support the seamless integration of inventory, warehouse, and accounting systems for eCommerce brands. With a team boasting decades of combined experience, Techweave understands the complexities that businesses face behind the scenes. Their […]

The foundation of a successful eCommerce site comes down to a few key elements. These include intuitive and accessible information architecture (IA) to deliver a clear and easy-to-navigate site layout, a well-organised page hierarchy, and landing pages that grab attention and drive sales. You’ll also need smart eCommerce customer segmentation models to personalise the shopping experience. Let’s break down each of these in detail.

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and prioritising scalable eCommerce architecture and solutions early on, businesses ensure that their infrastructure is better equipped to manage those challenges, ultimately driving sustainable growth and profitability as they evolve. 

Black Friday and Cyber Monday (BFCM) have come and gone, leaving retailers and merchants across the globe reflecting on their results. Whether your brand experienced record-breaking sales or fell short of expectations, now is the time to focus on capitalising on the rest of 2024 and laying the foundation for a strong start to 2025. […]

To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s content categories and assessing your site’s informational architecture can be exciting—but it also raises a key question: should this new content sit on your main domain or a subdomain? There isn’t a one-size-fits-all answer; it […]

Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of generic emails aimed at mass outreach instead of building personal connections. Personalised emails are much more likely to grab the recipient’s attention and drive them to take action. It’s all about reaching the right audience […]