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ACMA’s Sender ID Register: What AU eCommerce Brands Must Fix Before 1 July 2026

Australia’s SMS Sender ID Register becomes mandatory on 1 July 2026, and it brings crucial changes for eCommerce brands. If...

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Customer retention strategy for eCommerce before, during and after the holiday season

Succeeding with engaging marketing activities in the holiday season assumes thoughtful planning of customer acquisition and retention strategies and their...

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Is your agency focusing on ROAS and not Revenue?

As the cost of paid media advertising has increased over the last 2-3 years of exaggerated eCommerce usage, we have...

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Why are customer reviews important for eCommerce, and how can they be managed efficiently?

There is a general understanding among eCommerce business owners that reviews are important. However, the true significance of client reviews...

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Is your business suffering
from the September slump?

Seasonality is an unavoidable challenge for any business. No matter if your business sells products that are geared toward Winter...

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What Happens When you Stop Doing SEO?

The 2020s are shaping up to be quite the outlier from decades past. In the last two years, we saw...

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Shopify Announces Launch of YouTube Shopping

Shopify announced the launch of YouTube shopping this week, outlining benefits including: What does this mean for our clients? There...

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LION Digital Welcomed as Shopify Plus Partners

For over a decade Shopify has been making commerce better for everyone by reducing barriers to business ownership and offering...

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Are You Ready for Google Analytics 4?

With all the new changes in the past decade in the digital marketing landscape, a more sophisticated way to collect...

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What to Expect When Performance Max Replaces Smart Shopping

ICYMI: Google is rolling out a new campaign type called Performance Max that replaces Smart Shopping campaigns. Smart Shopping has...

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